Property Management with Urpad – Part 3:Finding the Right Tenant.
Welcome back to our property management series. In the first blog, we explored how Urpad’s nationwide reach and local expertise help landlords maximise returns and minimise stress. The second instalment highlighted our rigorous approach to compliance and legal requirements, ensuring your investment is protected on every front. Now, in this third chapter, we focus on one of the most critical aspects of successful property management: finding the right tenant.
At Urpad, we know that every step in the tenant acquisition process – marketing, recruitment, and referencing – directly impacts your bottom line. The right tenant means fewer arrears, less property damage, and longer tenancies. Here’s how we ensure you get the best fit for your property.
Strategic Marketing: Attracting the Best Tenants
The journey to a great tenancy begins with effective marketing. Our approach is both broad-reaching and precisely targeted, ensuring your property is seen by the right people at the right time.
Professional Listings: Every property is photographed and described by our experienced team, highlighting unique features and local amenities. Listings are crafted to appeal to your ideal tenant profile, whether that’s young professionals, families, or students.
Maximum Exposure: We advertise on all major property portals, our own high-traffic website, and across social media channels. This multi-platform strategy ensures your property reaches a wide audience quickly, reducing void periods (which, by the way, are significantly lower than the vast majority of other property management companies)
Local Knowledge: Our on-the-ground teams understand the idiosyncrasies of each market. We tailor marketing messages to appeal to local demand, using our nationwide network and contacts to deliver insights into what tenants want in different regions.
By combining nationwide reach with local expertise, we position your property to attract high-quality applicants from the outset.
Tenant Recruitment: Matching People to Properties
Once enquiries start rolling in, the recruitment process begins. This is where Urpad’s experience and attention to detail truly shine.
- Responsive Communication: Potential tenants receive prompt responses and clear information about viewings, application requirements, and next steps. We are known for making the process professional, smooth and stress-free, as echoed in client testimonials.
- Guided Viewings: We book accompanied viewings, allowing us to gauge applicants’ suitability and answer their questions directly. This helps us get a feel for potential tenants, gives them confidence in the process and starts building a relationship between us and them which also drives the right behaviours.
- Pre-Screening: Before moving to formal applications, we ask specific questions to better understand their basic suitability, things like employment status, how long they ideally want to rent, and previous rental history. This early filter saves time and ensures only serious, qualified candidates proceed.
Our recruitment process is designed to be efficient but thorough, balancing speed with the need to protect your investment.
Comprehensive Referencing: Getting the Full Picture
Referencing is where we separate the good from the great. At Urpad, we believe that a robust referencing process is the single most effective way to reduce arrears and avoid potential future problems.
- Credit Checks: We conduct detailed credit checks on every applicant, looking for evidence of financial responsibility and any history of missed payments.
- Employment and Income Verification: We confirm employment status and income levels, ensuring tenants can comfortably afford the rent. Where necessary, we request guarantors for additional security.
- Previous Landlord References: We contact former landlords to ask about payment history, property care, and overall suitability.
- Right to Rent Checks: As part of our compliance commitment, we confirm every tenant’s legal right to rent in the UK, protecting you from potential legal pitfalls.
This multi-part referencing process gives us a full picture of each applicant. By understanding their financial background, rental history, and personal circumstances, we can make informed recommendations to our landlords.
“Ensuring quality referencing, controlling tenancy lengths to avoid quieter times in the market and a proactive renewal process all work towards the provision of the best possible service in the market.”
The Knock-On Effect: Lower Arrears, Happier Landlords
The benefits of our meticulous approach are clear. By investing time and resources into marketing, recruitment, and referencing, we consistently secure tenants who pay on time and treat your property with respect.
- Lower Arrears: Our referencing process means we rarely encounter rent arrears. We know who we’re letting in, and that makes all the difference.
- Longer Tenancies: Good tenants are more likely to renew, reducing turnover and the associated costs of finding new occupants.
Fewer Issues: Careful tenant selection leads to fewer disputes and less wear-and-tear on your property, protecting your investment for the long term.
Technology-Driven Efficiency
Urpad uses the latest property management software to manage every stage of the tenant acquisition process. Automated reminders, digital document storage, and compliance dashboards ensure nothing falls through the cracks. Landlords can track application progress and referencing outcomes in real time, providing transparency and peace of mind
Technology-Driven Efficiency
Urpad uses the latest property management software to manage every stage of the tenant acquisition process. Automated reminders, digital document storage, and compliance dashboards ensure nothing falls through the cracks. Landlords can track application progress and referencing outcomes in real time, providing transparency and peace of mind
A Partnership Approach
We consider ourselves as partners in your property journey. Our team is always available to discuss applicant profiles, answer your questions, and provide advice based on decades of experience. Whether you own one property or a portfolio across the country, you’ll receive the same high standard of service.
Conclusion: The Urpad Difference
Finding the right tenant is about more than filling a vacancy – it’s about keeping your investment safe and ensuring steady, reliable returns. At Urpad, our comprehensive approach to marketing, recruitment, and referencing sets you up for success from day one.
By getting the full picture of every applicant, we minimise risk and maximise your peace of mind. The result? Lower arrears, longer tenancies, industry leading void periods and a property portfolio that performs at its best.
Ready to find the right tenant for your property? Contact Urpad today and experience the difference that a truly comprehensive property management service can make.